Finally, I discuss the relationship players have with the developers of the game. The lack of an ethical relationship with an individual stranger allows ruthless play in EVE, but the relationship between the player and the imagined community of EVE players places some limits on this kind of play. ![]() Then, I look at the relationship players have with strangers. First I consider how leaders cultivate relationships with their alliance members good leaders are able to both build strong relationships and compel non-compliant players to work for the good of the group. I examine three different relationships in EVE. I develop a new foundation for an anthropology of ethics from Confucian ethics, which is based on cultivation of a relationally-formed self. Players act in freedom to subjectify themselves to the project of playing EVE in China. ![]() ![]() I argue that an anthropology of ethics helps to explain how EVE players make use of both traditional and modern virtues without becoming victim to a hegemony of either tradition or modernity. I describe how Chinese players of EVE construct an alternative modernity through their play of the game, drawing on both tradition and modern concerns Chinese players play conservatively in EVE because avoiding risk and saving money are cultural values emerging from traditional duties to the family and China’s modern economic situation. This dissertation argues that players of the online game EVE Online in China construct EVE as an ethical world through the cultivation of their relationships with other players, drawing on Chinese tradition and Chinese modernity in their concern for their selves.
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